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david. i wouldn't have had the platform that i did without him. i think he understood larry and i had just came in to the league to shine light on the celtics and lakers, when larry came in, took us to another level. when i was on my rookie -- my rookie season, when i was in the finals against the 76ers, it was tape delay. he brought the finals to prime time. the money these guys make, they owe a lot of credit to david stern for that. >> an aunt tra prat nuer and globalized the sport where the way it hadn't been from the dream team on. talk about why you're on that list. largely because of what you've done in developing businesses. most especially in inner city areas. why was that an imperative to you, and let me ask a kind of -- i don't want this to come out the wrong way. are there opportunities in the inner cities that aren't there in other areas, because if you do something good and big, there's a little less competition there? >> you said it right. i think for me it was focusing on the urban consumer, the urban market. there was a high demand there, and when you think abouts lan
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